By Josh Friedland
I recently stumbled across a surprising entry into the frozen food marketplace: Joy of Cooking branded meals. In one of the odder developments in food marketing, it seems that the venerable American cookbook has licensed its name to a prepared food product. Its tagline is "the taste of homemade without all the work."
A website marketing the products (letjoyin.com)
gives life to the cookbook by creating an actual character named "Joy," an
iconic/ironic fifties housewife pitted against her fast-food loving dolt
of a husband, nemesis, "the Kitchen Dragon of Dinnertime Stress."
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